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Writer's pictureIoana Iftode

Transforming Live Sports Viewing with Advanced Metadata: Simply.TV Leads the Way

In the ever-evolving landscape of sports broadcasting, staying ahead of the game means more than just showing the action on the field. It means enriching the viewing experience with data that brings fans closer to the sport they love. Simply.TV is at the forefront of this transformation, providing extensive and rich metadata solutions that power immersive sports interfaces and redefine live sports viewing.


Bringing Sports to Life with Real-Time Data

Imagine watching your favorite football match with not just the live action but also real-time statistics that enhance your understanding of the game. Simply.TV’s advanced metadata solutions make this possible by integrating live match data directly into the viewing experience. Whether it’s tracking ball possession, monitoring shots on goal, or analyzing team standings, Simply.TV’s metadata ensures fans never miss a moment.


“Our vision is simple: to elevate the sports viewing experience to something extraordinary,” says Daniel Rühmann, CEO at Simply.TV. “We leverage our extensive metadata expertise to bring unparalleled, real-time data that transforms how fans connect with the game.”


A New Era of Interactive Sports Viewing


Simply.TV’s metadata solutions cover over 120 sports genres and support events in more than 80 countries. This unparalleled depth and breadth of coverage bring sports to life in a way that’s never been seen before. With a focus on editorial quality, extensive imagery, and real-time updates, Simply.TV’s metadata elevates sports content.


Key features of Simply.TV’s sports metadata include:


  • Comprehensive Information: Detailed data on events, teams, and players that enrich the viewer’s experience.

  • Real-Time Updates: Live scores, match dates, lineups, shots, goals, assists, fouls, and more for a wide range of sports.

  • Customization and Flexibility: Tailored metadata solutions that align with the specific needs of broadcasters and platforms, delivered seamlessly via API or file formats like XML and JSON.


Enhancing User Experience Through Innovation


Simply.TV’s innovative approach to sports metadata allows broadcasters and platforms to create fully integrated, immersive viewing experiences. Fans can choose from multiple statistics tabs, accessing the most relevant information at any time during the match. This functionality is designed to keep viewers engaged, informed, and entertained, ensuring they have all the data they need at their fingertips. We aim to transform how sports content is consumed - below is an example of how your sports metadata could look, showcasing the dynamic and interactive experiences our solutions can create:

Looking Ahead: A Commitment to Innovation


As the sports broadcasting industry continues to evolve, Simply.TV remains committed to pushing the boundaries of what’s possible with metadata. Attendees at the International Broadcasting Convention (IBC) are invited to visit Simply.TV at Booth 5.7hs to explore the full potential of our sports metadata solutions and learn how we can help create extraordinary TV experiences for sports enthusiasts around the world.


“We’re excited to showcase our innovative metadata solutions at IBC,” adds Daniel Rühmann, CEO at Simply.TV. “Our goal is to help broadcasters and platforms build excellent user interfaces and deliver unmatched sports experiences.”




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